Element / Healthcare Insights (J&J) - Strategic Insights for Trauma & Joints Segments
Strategic Insights for Trauma & Joints Segments
Problem :
Johnson & Johnson needed a comprehensive understanding of its Trauma and Joints product segments to drive data-informed strategy. However, the complexity of sales, demographic, and discount data across regions made analysis challenging.
Solution :
Detailed analysis was conducted using multi-year sales data (revenue, quantity, list price), procedure volumes, and income-level demographics. Discount patterns and customer hierarchies were integrated to develop a foundational understanding of the business.
Outcome :
The work established a clear data structure and customer segmentation, enabling strategic planning for targeted marketing, price analysis, and future growth initiatives.