Element / Healthcare Insights (J&J) - Segmentation by Region and Trade Class
Segmentation by Region and Trade Class
Problem :
The sales team lacked a detailed segmentation of Joints business across individuals and customer segments, hampering personalized sales strategies.
Solution :
Customer segmentation was built using key features from the growth and price elasticity models. This included breakdowns by sales volume, region, and class of trade.
Outcome :
The segmentation empowered field teams to customize outreach, optimize coverage, and tailor promotions based on trade class behaviors and regional trends.