Element / Retail - Localized Sales Insights through Currency Conversion
Localized Sales Insights through Currency Conversion
Problem :
The Power BI Sales Dashboard displayed all KPIs in GBP, making it difficult for marketing and sales teams to interpret performance across international regions. A lack of currency differentiation led to confusion in evaluating regional metrics.
Solution :
A new approach was implemented to convert all KPI values into local currencies (USD, EUR, MEA). A PySpark script was developed and integrated into existing pipelines via Databricks and Azure Data Factory. Logic Apps and ADLS were used to streamline execution. Validation was conducted to ensure pre- and post-change accuracy in Power BI.
Outcome :
Regional sales teams could now analyze KPIs in their local currency, enhancing clarity and relevance of insights. The overall performance of the sales dashboard improved by 40%, boosting usability and empowering region-specific strategies.