Element / Retail - Integrated Backend for Pricing-Promo Alignment
Integrated Backend for Pricing-Promo Alignment
Problem :
When pricing and promotional strategies are disconnected, businesses risk cannibalizing margins or running uncoordinated campaigns.
Solution :
The backend integrates data and logic between the Pricing and Promo Tools. It harmonizes input metrics and variables, ensuring consistency in how pricing decisions influence promotional plans and vice versa.
Outcome :
The integration delivered aligned commercial strategies across teams. Promotion calendars and pricing moves worked in tandem, optimizing both revenue generation and cost control.