Element / Healthcare Insights (J&J) - Growth Scenario Modeling for Joint Products
Growth Scenario Modeling for Joint Products
Problem :
J&J needed to identify high-growth product categories and uncover price elasticity insights across geographic and demographic profiles, especially for contracted and non-contracted sales.
Solution :
A scenario-based classification model was developed using sales and pricing data from 2019–2023. The model integrated demographic variables (urban/rural income) to segment growth patterns and classify sales dynamics.
Outcome :
The insights revealed distinct growth drivers, enabling J&J to align its pricing and contracting strategies more closely with demand clusters and geographic potential.