Element / Retail - Futuristic Forecasting with 52-Week Visibility
Futuristic Forecasting with 52-Week Visibility
Problem :
Forecasting pricing impact over extended periods is difficult without time-series data and assumptions grounded in past behavior.
Solution :
The tool uses historical data trends to create 52-week projections for price, COGS, NSV/Kg, and elasticity for all retailer-product group combinations. Assumptions like consistent promo patterns and stabilized COVID influence are applied.
Outcome :
Forecasting accuracy improved significantly. Strategic planning shifted from reactive to proactive, with teams able to visualize long-term pricing performance across various dimensions.