Element / Retail - Enhancing Tactical Planning with Customizable Variables
Enhancing Tactical Planning with Customizable Variables
Problem :
Generic simulation tools often fail to reflect on-the-ground realities due to rigid models and limited input control. As a result, pricing insights may not reflect specific business needs or retailer dynamics.
Solution :
The tool offers granular control over key variables such as retailer, product group, NSV/Kg, COGS, shelf price, elasticity, and promotional pricing. Users can tweak these inputs dynamically to evaluate outcomes under a range of real-world conditions.
Outcome :
Business users developed highly tailored pricing scenarios that mirrored operational conditions. This flexibility empowered Mars and its partners to align pricing with customer behavior and category dynamics-delivering precision in revenue optimization.