Element / Retail - Enabling Seamless Onboarding and Navigation Across SRM Tools
Enabling Seamless Onboarding and Navigation Across SRM Tools
Problem :
Users navigating a suite of analytical tools often face fragmented interfaces, inconsistent login processes, and disjointed user experiences-slowing down adoption and efficiency.
Solution :
The integrated Mars Advanced Analytics Toolkit provides a centralized login and intuitive home page, granting seamless access to five critical tools including Pricing, Promo, SRM Insights, Profit Pool, and Category Dashboards. A persistent navigation bar enhances accessibility and streamlines the user journey.
Outcome :
Faster onboarding and improved user engagement were achieved through a unified platform experience. Teams accessed cross-functional tools with ease, boosting collaboration and time-to-insight across pricing and promotional workflows.