Element / Retail - Dynamic Input Configuration for Real-World Simulations
Dynamic Input Configuration for Real-World Simulations
Problem :
Many pricing tools are rigid, preventing users from tailoring inputs to reflect actual retailer dynamics or competitive reactions. This limits the tool’s strategic value.
Solution :
The Pricing Simulator provides a flexible input screen where users can select retailer, product group, and adjust NSV/Kg, COGS, retailer price, elasticity, and promo pricing. ‘Follow Competition’ logic can be enabled for reactive pricing behavior.
Outcome :
Stakeholders built hyper-relevant scenarios reflecting real market behavior. Pricing simulations became more actionable, grounded in contextual accuracy rather than fixed assumptions.