Element / Retail - Data-Driven Promotion and Pricing Synergy
Data-Driven Promotion and Pricing Synergy
Problem :
Disconnected pricing and promotional planning often leads to inefficiencies and missed revenue opportunities. Without unified data and foresight, promotional strategies may undermine long-term pricing goals or margin performance.
Solution :
The Pricing Simulator integrates with the Promo Tool to share backend modeling data, enabling alignment between price changes and promotional plans. A shared data foundation ensures that elasticity, promo mechanics, and baseline models are factored into both pricing and promotional decision-making.
Outcome :
Organizations improved ROI on promotions by designing campaigns that complement pricing strategies. This synergy enhanced commercial outcomes, reduced margin leakage, and elevated the overall effectiveness of revenue growth management initiatives.