Element / Retail - Commercial Impact and ROI
Commercial Impact and ROI
Problem :
High effort was required for model development, with unclear projections on business returns. Stakeholders needed justification for investing in predictive modeling.
Solution :
The project entailed 350 hours of development including data engineering, EDA, feature extraction, model tuning, and testing. Post-deployment, model performance was tracked to ensure continuous improvement and alignment with business goals.
Outcome :
Coco Republic saw a 15-20% improvement in lead conversion rates over 3-6 months. The model delivered strong ROI by reducing marketing waste, improving sales efficiency, and increasing order volume.