Unified Access Across Advanced Analytics Tools
Element / Retail – Unified Access Across Advanced Analytics Tools Unified Access Across Advanced Analytics Tools Problem : Switching between multiple tools often leads to workflow disruptions, redundant logins, and inefficient navigation-slowing down commercial analytics processes. Solution : The Mars Advanced Analytics Toolkit offers a single sign-on entry point to five integrated tools (Pricing Tool, […]
Scenario Modeling for Profit Optimization
Element / Retail – Scenario Modeling for Profit Optimization Scenario Modeling for Profit Optimization Problem : Retailers and manufacturers often rely on assumptions to gauge the impact of pricing changes. Without simulation, they risk missing the optimal margin mix that benefits both sides of the value chain. Solution : The France Pricing Simulator enables users […]
Round Price Sensitivity in France Pricing Simulator
Element / Retail – Round Price Sensitivity in France Pricing Simulator Round Price Sensitivity in France Pricing Simulator Problem : The marketing team wanted visibility into how rounded price thresholds (e.g., €1.99 vs. €2.00) influenced sales volume. Without such insights, strategic pricing for promotions was less effective. Solution : Using three years of historical sales […]
Localized Currency Views in Sales Dashboards
Element / Retail – Localized Currency Views in Sales Dashboards Localized Currency Views in Sales Dashboards Problem : Power BI dashboards displayed all KPIs in GBP, limiting the ability of marketing and sales teams to interpret regional performance accurately. A lack of localized insights hindered decision-making. Solution : A currency conversion feature was developed using […]
Automated Mapping of Nielsen Product Data
Element / Retail – Automated Mapping of Nielsen Product Data Automated Mapping of Nielsen Product Data Problem : Mapping Nielsen product data with regional sales figures required extensive manual effort. This process was time-consuming, error-prone, and led to outdated or incorrect KPIs in dashboards, forcing stakeholders to raise incidents repeatedly. Solution : A Natural Language […]
Whirlpool
Element / Retail – Whirlpool Whirlpool Problem : As part of client’s broader warranty and customer satisfaction analysis initiative, our team helped in performing customer sentiment analysis and building visualization around it. This was a multi-year program spread across the globe and we were involved in supporting their rollout for the US Solution : Deployed […]
Round Price Impact Analysis in France Simulator Tool
Element / Retail – Round Price Impact Analysis in France Simulator Tool Round Price Impact Analysis in France Simulator Tool Problem : The marketing team lacked visibility into how round price thresholds (e.g., €1.99 vs €2.00) influenced sales volume. The pricing model didn’t account for psychological price sensitivity. Solution : Three years of historical sales […]