Element / Retail - Automating Nielsen Product Data Mapping
Automating Nielsen Product Data Mapping
Problem :
Manual mapping of Nielsen product descriptions to regional sales data was time-consuming and error-prone. Mistakes affected KPI accuracy and dashboard usability.
Solution :
An NLP script was developed to automatically map Nielsen product descriptions with sales data from Azure. The workflow was automated using ADF and Databricks with scheduled execution.
Outcome :
60% of manual effort was eliminated. KPI accuracy improved, and incident reports significantly decreased, creating a more reliable reporting ecosystem.